Experience
More than fifteen years across international diagnostics.
A career built at Abbott Laboratories in Canada, DiaSorin across Latin America and more than a decade at Roche Diagnostics in Colombia and the wider LATAM region — with earlier scientific research at Pontificia Universidad Javeriana and Colsanitas.
Professional progression
- Molecular biology / molecular diagnostics
- Immunology & clinical chemistry
- Core laboratory & automation
- Product and portfolio leadership
- Training & knowledge transfer
- Laboratory strategy
Career timeline
Jul 2023 – Mar 2026 · Canada
Abbott Laboratories
Senior Laboratory Solutions Specialist
Customer-facing laboratory role combining scientific expertise, market insight, financial analysis and cross-functional collaboration in complex Canadian laboratory environments.
Responsibilities
- Lead consultative assessments with major Canadian laboratory customers, identifying workflows, operational challenges, customer needs and strategic priorities.
- Translate those findings into customer-centric value propositions and solution recommendations.
- Quantify the financial and operational impact of customer challenges and develop data-driven business cases supporting strategic investment decisions.
- Partner with Marketing, Commercial, Technical and customer teams to turn field insight into positioning, portfolio recommendations and commercial actions.
Diagnostic domains
- In vitro diagnostics
- Laboratory strategy
- Workflow optimization
- Business case development
Oct 2020 – Jul 2023 · Latin America
DiaSorin
Export LATAM Marketing and Product Manager
Product and portfolio leadership for immunology and molecular diagnostic portfolios across Latin American markets.
Responsibilities
- Lead product launches and regional commercialization across 7 Latin American countries and 13 distributors, developing go-to-market plans, positioning, market readiness, sales tools, training and localized execution.
- Build regional marketing plans using market research, competitive intelligence, Voice of Customer feedback and advisory-board insight, translating customer needs into positioning, messaging and market-development initiatives.
- Develop and review promotional, scientific and educational content, turning complex diagnostic information into clear, field-ready messaging and materials.
- Partner with Sales, distributors, Global and Regional Marketing, Regulatory Affairs, Technical Support, Commercial and Operations to align launches with local requirements and business priorities.
- Manage KOL and scientific engagement initiatives, including a U.S.-based regional event: speakers and KOLs, vendors, promotional materials, logistics, timelines, deliverables and budget.
Selected outcomes
- Coordinated product and analyzer launches across 7 Latin American countries and 13 distributors.
Diagnostic domains
- Product & portfolio leadership
- Go-to-market & launch
- Customer insights & VoC
- KOL & advisory boards
- Molecular diagnostics
- Immunodiagnostics
Oct 2018 – Oct 2020 · Colombia / Latin America
Roche Diagnostics
Centralized Solutions Product Manager
Product strategy, lifecycle, business planning and commercialization for centralized diagnostic portfolios, supporting regional launches, Sales execution and portfolio performance.
Responsibilities
- Manage product and market plans for centralized diagnostic solutions, translating customer needs, market trends and competitive dynamics into positioning, marketing initiatives and Sales-support actions.
- Lead pre-launch and launch-readiness activities for regional diagnostic introductions, coordinating timelines and market requirements with Global Marketing, Regulatory Affairs, Technical Support, Commercial, Sales and Operations.
- Lead medium- and long-term business planning, contributing to sales forecasting, KPI development and Mid-Term Outlook planning.
- Co-create national diagnostic brand strategies for companion diagnostics (CDx) with pharmaceutical partners including Ferring and Roche Pharma.
- Partner directly with Sales to identify customer needs, business trends, segmentation opportunities and competitive dynamics, translating insight into positioning and commercial actions.
Selected outcomes
- Contributed to measurable portfolio profitability improvements through lifecycle and portfolio optimization initiatives.
Diagnostic domains
- Core laboratory & automation
- Companion diagnostics
- Product lifecycle management
- Forecasting & business planning
- Portfolio strategy
Oct 2011 – Oct 2018 · Latin America
Roche Diagnostics
Immunology & Clinical Chemistry Solutions Training & Support Specialist
Training and knowledge transfer across immunochemistry, immunology and clinical chemistry platforms for regional stakeholders and diagnostic partners.
Responsibilities
- Build Roche's first physical LATAM training center and deliver scalable product, scientific and technical education.
- Lead Roche's first LATAM e-learning platform across Colombia, Argentina, Brazil and Mexico, coordinating stakeholders, content, timelines, budget and delivery for more than 300 internal and external participants.
- Achieve formal trainer certification in Switzerland and Germany, and collaborate with global teams on knowledge-transfer programs.
- Improve key operational service indicators through structured cross-functional knowledge-sharing and standardized support initiatives.
Selected outcomes
- Delivered scientific and commercial training to hundreds of stakeholders, distributors and diagnostic partners across Latin America.
Diagnostic domains
- Training & knowledge transfer
- Immunology
- Clinical chemistry
- Cross-functional collaboration
Mar 2007 – Oct 2011 · Colombia
Roche Diagnostics
Molecular Biology & Applied Science Field Application Specialist
Scientific application support for high-complexity molecular biology and sequencing platforms in clinical and research laboratories.
Responsibilities
- Deliver advanced clinical and scientific presentations, implementation guidance, product evaluations, training and troubleshooting for high-complexity molecular diagnostic solutions.
- Coordinate standardization, clinical sample analysis and protocol implementation for molecular biology and sequencing platforms.
- Partner with Sales and Marketing to identify customer needs and market opportunities, support adoption and develop scientific content for professional audiences.
Diagnostic domains
- Molecular diagnostics
- Sequencing workflows
- Diagnostic implementation
- Clinical protocol implementation
Late 1990s – mid-2000s · Bogotá, Colombia
Early Scientific Research & Clinical Molecular Diagnostics
Scientific investigator — molecular biology
Molecular biology research on pediatric enteric infections, clinical molecular diagnostics work and an invited scientific collaboration on Rotavirus C sequencing.
Responsibilities
- Pontificia Universidad Javeriana — scientific investigator in molecular biology, contributing to the characterization of enteric viruses in pediatric populations.
- Colsanitas S.A. — scientific investigator and molecular biology area coordinator, with clinical molecular diagnostics work.
- Centers for Disease Control and Prevention (CDC) — invited scientific investigator in molecular biology and sequencing, contributing to the Rotavirus C sequence later recorded in NCBI (CAD70160.1).
Diagnostic domains
- Molecular biology
- Rotavirus and adenovirus
- PCR and sequencing
- Clinical molecular diagnostics